Maja Lund Hvidtfeldt founded the studio by the end of her studies in textile design. She was determined to follow her heart by focusing on materials and designs that contributes to a more sustainable world.
When growing up in the countryside in Denmark Maja spent many hours in the woods, by the sea and in her big childhood garden full of flowers, trees and treehouses, which embodied a great fascination, respect and connection with nature in her.
When entering the textile design scene Maja wanted to create a local and sustainable alternative to global textile production – a place that was in contact with, respectful to and also paid a tribute to nature. With her textiles Maja embodies the memories of abstract landscapes, dreams and personal experiences in her designs that makes them live on and on.
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